Detail Repositori
Abstrak
Yoga is a spiritual way for the Hindu community that is taught in the relationship of teachers and students as a family. In tourism, yoga has been charged for training like a tourism business. Tourists who are interested in yoga to Bali continues to increase every year. Therefore, yoga has become a tourism service that has a form of service according to the tourism business. This is the gap between the ideal goals of yoga that aims for spiritual happiness, but is utilized for business purposes. This gap raises research problems regarding the form of yoga services, the perception of tourists and the commodification of yoga that occurs in Bali tourism. This study aims to identify the process of commodification of yoga, forms of yoga services and analyze the perception of foreign tourists towards the commodification of yoga in Bali tourism. This research conducted in the Ubud and Sanur Tourism Destinations is a qualitatively research with quantitatively descriptive analysis. Collecting data through non-participant observation, literature study and in-deep interviews. A survey of foreign tourists was also conducted to see the perception of foreign tourists. Data were analyzed qualitatively and quantitatively descriptive. This study uses the tourism product development theory approach, perception theory and commodification theory. With these theories, theoretical benefits are formulated to develop the concept of sustainable, community-based tourism. The practical benefit is to provide input for tourism businesses and the government to develop tourism development based on the potential of local communities. This research is a new research about yoga in tourism. Previous studies Ali-Knight and Ensor (2017) examined exploration of the potentials of yoga in the United Kingdom. Peterson et al. (2016) examine the career opportunities of yoga practitioners in tourism. Smith and Atencio (2017) examined the social groups of multicultural yoga lovers. These studies have not yet touched on the shifting concept of yoga in the tourism economy. The result of this research is the process of commodification from original yoga to physical, oriented tourism. The form is a yoga tourism product that has a health core, is in the form of a yoga package, and has additional facilities from quality hotels with discounted products. Foreign tourists' perception of yoga tourism is that yoga is a physical activity, oriented to the ability of management. Therefore, the commodification of yoga in Bali tourism is an agreement between sellers (yoga teachers) and tourists who enjoy yoga tourism in Bali.
Yoga is a spiritual way for the Hindu community that is taught in the relationship of teachers and students as a family. In tourism, yoga has been charged for training like a tourism business. Tourists who are interested in yoga to Bali continues to increase every year. Therefore, yoga has become a tourism service that has a form of service according to the tourism business. This is the gap between the ideal goals of yoga that aims for spiritual happiness, but is utilized for business purposes. This gap raises research problems regarding the form of yoga services, the perception of tourists and the commodification of yoga that occurs in Bali tourism. This study aims to identify the process of commodification of yoga, forms of yoga services and analyze the perception of foreign tourists towards the commodification of yoga in Bali tourism. This research conducted in the Ubud and Sanur Tourism Destinations is a qualitatively research with quantitatively descriptive analysis. Collecting data through non-participant observation, literature study and in-deep interviews. A survey of foreign tourists was also conducted to see the perception of foreign tourists. Data were analyzed qualitatively and quantitatively descriptive. This study uses the tourism product development theory approach, perception theory and commodification theory. With these theories, theoretical benefits are formulated to develop the concept of sustainable, community-based tourism. The practical benefit is to provide input for tourism businesses and the government to develop tourism development based on the potential of local communities. This research is a new research about yoga in tourism. Previous studies Ali-Knight and Ensor (2017) examined exploration of the potentials of yoga in the United Kingdom. Peterson et al. (2016) examine the career opportunities of yoga practitioners in tourism. Smith and Atencio (2017) examined the social groups of multicultural yoga lovers. These studies have not yet touched on the shifting concept of yoga in the tourism economy. The result of this research is the process of commodification from original yoga to physical, oriented tourism. The form is a yoga tourism product that has a health core, is in the form of a yoga package, and has additional facilities from quality hotels with discounted products. Foreign tourists' perception of yoga tourism is that yoga is a physical activity, oriented to the ability of management. Therefore, the commodification of yoga in Bali tourism is an agreement between sellers (yoga teachers) and tourists who enjoy yoga tourism in Bali.
Keywords
Yoga, Services, Commodification, Bali Tourism
Yoga, Services, Commodification, Bali Tourism
Jenis Repostori
Penelitian
Penelitian
Nama Jurnal
ISSN
Tanggal Terbit
08 January 2020
08 January 2020
Volume
ISSUE
Link File
https://www.academia.edu/41554106/KOMODIFIKASI_YOGA_DALAM_PARIWISATA_BALI
https://www.academia.edu/41554106/KOMODIFIKASI_YOGA_DALAM_PARIWISATA_BALI
File Repository
Download File Repository
Download File Repository