Abstrak
Spiritual tourism is a cross-cultural communication between communicators with foreign tourists who come from various cultural backgrounds. The communication which happened between provider of spiritual tourism and foreign tourists is managed unserious, but bring enough foreign tourists to Bali. The uniqueness of this communication raises research problems such as methods, processes, and communication models conducted by spiritual tourism actors. These research problems searched the answer of research which performed at Ashram Ratu Bagus, Muncan, Karangasem. The research performed in one year during 2016. This research is conducted qualitatively, by data collection technique by literature study, observation and interview. Data of this study were analyzed qualitatively. The study found that direct communication method is an effective method in marketing spiritual tourism. The communication process is successful because it is able to decode the concept of wanara petak to shaking. Based on the methods and communication process undertaken, it could be concluded that one-step and two step communications into effective communication model to get feedback from foreign tourists.
Spiritual tourism is a cross-cultural communication between communicators with foreign tourists who come from various cultural backgrounds. The communication which happened between provider of spiritual tourism and foreign tourists is managed unserious, but bring enough foreign tourists to Bali. The uniqueness of this communication raises research problems such as methods, processes, and communication models conducted by spiritual tourism actors. These research problems searched the answer of research which performed at Ashram Ratu Bagus, Muncan, Karangasem. The research performed in one year during 2016. This research is conducted qualitatively, by data collection technique by literature study, observation and interview. Data of this study were analyzed qualitatively. The study found that direct communication method is an effective method in marketing spiritual tourism. The communication process is successful because it is able to decode the concept of wanara petak to shaking. Based on the methods and communication process undertaken, it could be concluded that one-step and two step communications into effective communication model to get feedback from foreign tourists.
Keywords
Spiritual Tourism, Communication Method, Communication Model, Feedback
Spiritual Tourism, Communication Method, Communication Model, Feedback
Jenis Repostori
Prosiding
Prosiding
Nama Jurnal
IHDN Denpasar
IHDN Denpasar
ISSN
978-602-74659-9-2
978-602-74659-9-2
Tanggal Terbit
09 May 2018
09 May 2018
Volume
1
1
ISSUE
1
1
Link File
https://ihdnpress.ihdn.ac.id/books/123-2/
https://ihdnpress.ihdn.ac.id/books/123-2/
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