Detail Repositori

Abstrak
Foreign tourists have begun to be interested in enjoying life to Hindu ashram entering the 2000s. This has led to new products in spiritual tourism. The development of ashram into tourism products threatens the mandate of Cultural Tourism Regulation which mandates the guarding of Balinese cultural vision in tourism business. Therefore, this article describes the development of products Hindu ashram, the opinion of foreign tourists, and the process of commodification Hindu ashram in Bali tourism. This paper comes from qualitative research with descriptive statistical data analysis as a complement. This research uses the approach of product development theory, market segmentation theory and commodification theory. This research results reveal the facts that there was a process of Hindu ashram development as a tourism product oriented health benefits for foreign tourists. This product development is conducted to target Australian and American markets with the age of foreign tourists between 20 - 50 Years which is a productive age that have a high risk of stress level. It shows that the commodification Hindu ashram that can be seen from the process of change into a product and modification ashram to hotel to get closer to the consumer.

Keywords
Hindu Ashram, Tourism Product, Commodification

Jenis Repostori
Prosiding
Nama Jurnal

ISSN
Tanggal Terbit
16 January 2019

Volume
ISSUE

Link File
https://www.balitourism.or.id/wp-content/uploads/2018/12/The-2nd-Bali-International-Tourism-Conference-Proceeding.pdf
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