Detail Repositori
Abstrak
Cultural Capital of Local Yoga Teachers Facing Global Competition in Yoga Tourism in Bali Yoga tourism in Bali has been running from the 1980s to the present day, initially created by overseas yoga teachers. In the 2000s, however, local Balinese yoga teachers began to emerge and compete with overseas yoga teachers. This article analyzes the ability of local yoga teachers to compete in the business of yoga tourism against foreign yoga teachers. The analysis focuses on the cultural capital owned by local yoga teachers and the role of that cultural capital in business competition of yoga tourism. Data was collected by literature study, nonparticipatory observation, in-depth interviews, and surveys. They were nalyzed by habitus theory and the product planning theory. This article concludes that the unique cultural capital possessed by Balinese yoga teachers is a provision for them to face competition in the yoga tourism business which eventually becomes a way for them to preserve that cultural capital.
Cultural Capital of Local Yoga Teachers Facing Global Competition in Yoga Tourism in Bali Yoga tourism in Bali has been running from the 1980s to the present day, initially created by overseas yoga teachers. In the 2000s, however, local Balinese yoga teachers began to emerge and compete with overseas yoga teachers. This article analyzes the ability of local yoga teachers to compete in the business of yoga tourism against foreign yoga teachers. The analysis focuses on the cultural capital owned by local yoga teachers and the role of that cultural capital in business competition of yoga tourism. Data was collected by literature study, nonparticipatory observation, in-depth interviews, and surveys. They were nalyzed by habitus theory and the product planning theory. This article concludes that the unique cultural capital possessed by Balinese yoga teachers is a provision for them to face competition in the yoga tourism business which eventually becomes a way for them to preserve that cultural capital.
Keywords
yoga tourism, cultural capital, the uniqueness of Balinese yoga
yoga tourism, cultural capital, the uniqueness of Balinese yoga
Jenis Repostori
Jurnal
Jurnal
Nama Jurnal
ISSN
2580-0698
2580-0698
Tanggal Terbit
19 June 2020
19 June 2020
Volume
10
10
ISSUE
01
01
Link File
https://ojs.unud.ac.id/index.php/kajianbali/article/view/56991
https://ojs.unud.ac.id/index.php/kajianbali/article/view/56991
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