Detail Repositori

Abstrak
Spiritual healing is a health development of body, mind, and spirit by using spiritual powers, namely the mantras or spells, rituals, breathing energy, and other religious symbols that have been growing rapidly after the 2000s in Bali. Research was designed to discover the uniqueness of spiritual healing in Bali which has differentiation on tourism products. The research was qualitative research which data and information were collected based on observation, interviews and literature review. The observation was done in Ubud Tourism Destination, Gianyar and Region of Muncan, Karangasem. The interviews were done with five tourists who have experiences in Ashram Munivara and Ashram Ratu Bagus. The interviews were also done with three healers and the owner of Yoga Barn and Cepik Villa who have experiences to handle the tourists. The data were analyzed based on descriptive qualitative method by implemented the Theory of Products Planning. The results showed that spiritual healing in Bali comprises of output of processing by the tourists and the local people. In the processing, the local gurus and rituals are really important that have never omitted. The results indicated that the local gurus and the rituals are augmented quality of products of spiritual healing in Bali that distinguish it from similar products. Differentiaton in the form of local gurus and rituals have made spiritual healing as competitive productsin Bali tourism.

Keywords
spiritual healing, uniqueness, product differentiations, Bali tourism

Jenis Repostori
Jurnal
Nama Jurnal

ISSN
2277 – 7881
Tanggal Terbit
04 June 2018

Volume
5
ISSUE
10

Link File
ijmer.in/issues/volume5/volume5-issues10(5).aspx
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